Do you still like the feel of a book in your hand, and the look of them on your bookshelves? Or have you already moved without a backward glance into the virtual world of ebooks - and perhaps even thought you might have a go at writing one yourself?
The growth of ebooks has been remarkable – and the interesting thing when you break down thestatistics is that they are growing faster in some market segments than others.
The largest and most interesting market is the United States. A few months ago, Washington think-tank, the Pew Research Centre, did two separate surveys, one in the run-up to Christmas and the other shortly afterwards.
The pre-Christmas survey showed that 17 percent of American adults were already ebook readers – while the second one, in mid-January after untold quantities of ereaders had been given and received as Christmas gifts, showed that that figure had risen to 21 percent. So, four percent in a matter of just weeks …
The biggest take-up has been in what’s known as the “adult mass market” – typically the sort of “doorstop” novels found in supermarkets and at airports – where print sales of actual old-fashioned books fell during 2011 by an extraordinary 35.9 percent in the States.
Here in Europe, we’re still quite a bit behind the curve.PricewaterhouseCoopers forecasts that ebook sales here will grow by a solid 113 percent this year – but even so will still end the year at less than two percent of the global market.
Out of nowhere, it currently occupies the three top spots in the US Kindle store - and, as a result of its e-success, is now available in good old-fashioned print.
If you feel like having a go, don’t forget to have your text professionally edited if you want to maximize your sales!