“Their media training cut through the mystique and gave me new confidence on TV and radio … really valuable hands-on coaching.” - Brenda Kelly, Senior Markets Strategist, CMC Markets Plc
Expert media coaching – TV and radio
Media opportunities can give a big boost to the public profile of your company or organization.
This is why you need to be prepared to make the most of your print, radio and television appearances. Each appearance is a performance. A good performance can bring kudos and valuable new business. A bad performance is a wasted opportunity, and potentially damaging.
Because we have extensive experience in print, radio and television, we know how media interviewers work and what they’re looking for. We can prepare you to get the best out of any interview – enabling you to go beyond simply answering the interviewer’s questions and allowing you to get across clearly the messages you and your organization want to convey. When you know what to look out for and how to handle a studio setting, it’s the most natural thing in the world.
Interviews are also an important tool in management development. They train interviewees to think strategically in advance of being interviewed, to marshal thoughts while under pressure, and to answer the most difficult questions in a smooth, relaxed, and professional manner. These presentational abilities are crucial in terms of enhancing management performance and profile.
Our media coaching is carried out in small groups, or one-on-one for senior spokespersons who need to stay ahead of the demands of the 24-hour media curve.